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Kembali| NIM (Student Number) | F1F012015 |
|---|---|
| Nama Mahasiswa | KARINA HADISTARI PUTRI |
| Judul Artikel | ASSOCIATIVE MEANING ANALYSIS OF ADVERTISEMENT SLOGANS ON HARPER’S BAZAAR MAGAZINE |
| Abstrak | ABSTRAK Putri, Karina Hadistari. 2017. Associative Meaning Analysis of Advertisement Slogans on Harper’s Bazaar Magazine. Skripsi. Pembimbing 1: Ika Maratus Sholikhah, S.S., M.A. Pembimbing 2: Asrofin Nur Kholifah, S.S., M.Hum. Penguji: Kristianto Setiawan, S.S., M.A. Kementerian Riset, Teknologi, dan Pendidikan Tinggi, Universitas Jenderal Soedirman, Fakultas Ilmu Budaya, Jurusan Sastra Inggris, Program Studi S1 Sastra Inggris, Purwokerto. Penelitian ini berjudul "Associative Meaning Analysis of Advertisement Slogans on Harper’s Bazaar Magazine". Penelitian ini bertujuan untuk mempelajari makna asosiatif dalam teks tulis yang terkadang lebih ambigu daripada teks lisan. Peneliti menentukan jenis dan fungsi makna asosiatif yang dikumpulkan dari majalah Harper's Bazaar yang terbit dari bulan Juni sampai Agustus 2016. Selanjutnya, penelitian ini difokuskan pada iklan slogan majalah tersebut karena terdapat banyak makna asosiatif yang ditemukan. Peneliti menganalisis makna asosiatif berdasarkan teori dari Leech. Penelitian ini menggunakan metode deskriptif kualitatif yang mempunyai dua tujuan yaitu: (1) mendeskripsikan jenis makna asosiatif yang digunakan dalam slogan iklan di Majalah Harper’s Bazaar; (2) menjelaskan fungsi makna asosiatif yang terkait dengan slogan iklan di Majalah Harper's Bazaar. Peneliti menemukan semua jenis makna asosiatif dalam sumber data. Terdapat makna konotatif (13), makna kolokatif (7), makna afektif (9), makna sosial (2), dan makna reflektif (3). Peneliti menemukan bahwa makna konotatif adalah tipe yang paling banyak ditemukan (13 data). Sementara itu, peneliti menemukan bahwa makna sosial adalah tipe yang paling jarang ditemukan (2 data). Selain itu, fungsi makna asosiatif yang sering digunakan adalah makna konotatif. Ini merupakan aspek penting bagi karakteristik majalah Harper's Bazaar yang lebih fokus membuat iklan yang tidak hanya menarik namun juga informatif dan persuasif. |
| Abstrak (Inggris) | ABSTRACT Putri, Karina Hadistari. 2017. Associative Meaning Analysis of Advertisement Slogans on Harper’s Bazaar Magazine. Thesis. Supervisor1: Ika Maratus Sholikhah, S.S., M.A. Supervisor 2: Asrofin Nur Kholifah, S.S., M.Hum. Examiner: Kristianto Setiawan, S.S., M.A. Ministry of Research, Technology and Higher Education, Jenderal Soedirman University, Faculty of Humanities, English Department, English Study Program, Purwokerto. This research is entitled “Associative Meaning Analysis of Advertisement Slogans on Harper’s Bazaar Magazine”. This research aims to study associative meanings in written text since sometimes comprehending the meaning of the text is more difficult or more ambiguous than in speech. The researcher determines the types and functions of associative meanings gathered from the Harper’s Bazaar Magazine published from June until August 2016. Furthermore, it focused on the advertisement slogans of the magazine since there are many associative meanings found. The researcher analyzed the associative meanings based on Leech’s theory. This research uses descriptive qualitative method is aimed at two purposes: (1) to describe the types of associative meanings used in advertisement slogans in Harper’s Bazaar Magazine; (2) to explain the functions of associative meanings related to the advertisement slogans in Harper’s Bazaar Magazine. The researcher found all types of associative meanings in the data source. Those are connotative meaning (13), collocative meaning (7), affective meaning (9), social meaning (2), and reflected meaning (3). The researcher found that connotative meaning is the highest type than others (13 data). Meanwhile, the researcher found that social meaning is the lowest type (2 data). Additionally, connotative meaning is the most frequent function of associative meaning in the advertisement slogans on Harper’s Bazaar Magazine. It is important aspect for Harper’s Bazaar Magazine’s characteristic as it focuses more on the selling branded products which does not only make advertisement attractive, but also make them informative and persuasive. |
| Kata Kunci | associative meaning, advertisement slogan, Harper's Bazaar Magazine |
| Nama Pembimbing 1 | Ika Maratus Sholikhah, S.S., M.A. |
| Nama Pembimbing 2 | Asrofin Nur Kholifah, S.S., M.Hum. |
| Tahun | 2017 |
| Jumlah Halaman | 96 |
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