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NIM (Student Number)F1C007102
Nama MahasiswaANDRI MAHMUDIN
Judul ArtikelHUBUNGAN PROMOSI PENJUALAN “BELANJA LUAR BIASA MURAH DI MIROTA BISA DAPAT RUMAH” DENGAN MINAT BELI KONSUMEN DI MIROTA NAYAN BABARSARI YOGYAKARTA
AbstrakPenelitian ini bertujuan untuk mengetahui hubungan isi pesan, struktur pesan, format pesan “Belanja Luar Biasa Murah di Mirota Bisa Dapat Rumah” dengan minat beli konsumen di Mirota Nayan Babarsari Yogyakarta. Berdasarkan data dan analisis yang dilakukan maka didapatkan hasil bahwa ada hubungan yang kuat antara variabel promosi penjualan “belanja luar biasa murah di mirota dapat rumah” (X) dengan variabel minat membeli konsumen di Mirota Nayan Babarsari Yogyakarta (Y), karena r terletak diantara 0,600 – 0,799 yang diketahui sebelumnya bahwa nilai korelasi r = 0,621. sedangkan analisis korelasi hubungan promosi penjualan “belanja murah di mirota dapat rumah” dengan minat membeli konsumen di Mirota Nayan Babarsari Yogyakarta, yaitu: r = 0,62, t tabel = 1,96, t hitung = 7,84, Jadi t hitung >t tabel, maka Ho ditolak, berarti hubungan antara promosi penjualan “belanja murah di Mirota dapat rumah” dengan minat membeli konsumen di Mirota Nayan Babarsari Yogyakarta adalah signifikan. Berdasarkan data tersebut, terbukti bahwa teori S-O-R sangat mendukung terjadinya minat beli konsumen dalam menentukan keputusan membeli / tidak membeli di Mirota Nayan Babarsari.
Abstrak (Inggris)This research was aimed to probe the correlation between content of the message, message structure, and message format of sales promotion “Remarkable Inexpensive Shopping at Mirota Can Get A House” and consumers purchase interest in Mirota Nayan Babarsari Yogyakarta. According to the data and analysis that were conducted, the result was shown strong correlation between variables sales promotion “Remarkable Inexpensive Shopping at Mirota Can Get A House” (X) and variables consumers purchase interest in Mirota Nayan Babarsari Yogyakarta (Y), because r was positioned between 0,600 – 0,799 in which it was knowing before, if the correlation value of r = 0,621. Meanwhile, correlation analysis of the correlation between sales promotion “Remarkable Inexpensive Shopping at Mirota Can Get A House” and consumers purchase interest in Mirota Nayan Babarsari Yogyakarta r = 0,62, t table = 1,96, t count = 7,84, therefore t count >t table, thus, Ho was rejected. In conclusion, correlation between sales promotion “Remarkable Inexpensive Shopping at Mirota Can Get A House” and consumers purchase interest in Mirota Nayan Babarsari Yogyakarta was significant. Based on the data, S-O-R theory was proved supporting consumers purchase interest to decide whether they were purchasing in Mirota Nayan Babarsari or not.
Kata KunciKomunikasi Pemasaran, Promosi Penjualan, Minat Beli
Nama Pembimbing 1Dr. Toto Sugito, M.Si.
Nama Pembimbing 2Drs. Ch. Herutomo, M.Si.
Tahun2012
Jumlah Halaman10
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