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Kembali| NIM (Student Number) | A1A015019 |
|---|---|
| Nama Mahasiswa | ARIEF BIMO SECTIO |
| Judul Artikel | MOTIVASI DAN KESEDIAAN PETANI MEMBELI BENIH PADI INPARI UNSOED 79 AGRITAN LABEL UNGU DI DESA NYAMPLUNGSARI KECAMATAN PETARUKAN KABUPATEN PEMALANG |
| Abstrak | Benih Inpari Unsoed 79 Agritan label ungu merupakan benih padi varietas unggul baru yang dapat tumbuh di lahan salin seperti yang banyak ditemukan di Desa Nyamplungsari Kecamatan Petarukan Kabupaten Pemalang. Tidak tersedianya stok benih Inpari Unsoed 79 Agritan label ungu karena belum dipasarkan kembali semenjak bulan April tahun 2017 sampai bulan Oktober tahun 2018 menyebabkan petani Desa Nyamplungsari menggunakan benih turunan. Penelitian ini bertujuan untuk (1) Mengetahui tingkat motivasi petani terhadap pembelian benih Inpari Unsoed 79 Agritan label ungu di Desa Nyamplungsari, Kecamatan Petarukan, Kabupaten Pemalang, (2) Mengetahui faktor-faktor yang mempengaruhi tingkat motivasi petani terhadap pembelian benih Inpari Unsoed 79 Agritan label ungu di Desa Nyamplungsari, Kecamatan Petarukan, Kabupaten Pemalang, dan (3) Mengetahui nilai WTP (willingness to pay) petani terhadap pembelian benih Inpari Unsoed 79 Agritan label ungu di Desa Nyamplungsari, Kecamatan Petarukan, Kabupaten Pemalang. Metode pengambilan data yang digunakan pada penelitian ini adalah metode survei. Penelitian dilaksanakan di Desa Nyamplungsari Kecamatan Petarukan Kabupaten Pemalang. Penentuan tempat penelitian dilakukan secara sengaja (purposive). Penelitian dilaksanakan pada bulan Maret 2019 sampai dengan bulan April 2019 dengan sasaran penelitian adalah petani Desa Nyamplungsari yang pernah dan atau sedang menanam padi menggunakan benih Inpari Unsoed 79 Agritan. Pengambilan sampel dilakukan dengan teknik simple random sampling dan diperoleh jumlah sampel sebanyak 43 orang. Analisis data menggunakan Likert Summated Ratings, metode Successive Interval, analisis regresi linier berganda dan Contingent Valuation Method. Hasil penelitian menunjukan bahwa motivasi petani Desa Nyamplungsari Kecamatan Petarukan Kabupaten Pemalang terhadap pembelian benih Inpari Unsoed 79 Agritan label ungu secara keseluruhan berada pada kategori sangat positif yang digambarkan oleh komponen motivasi pembelian produk (positif) dan motivasi langganan (sangat positif). Secara keseluruhan terdapat pengaruh antara faktor-faktor internal dan eksternal terhadap motivasi petani Desa Nyamplungsari terhadap pembelian benih Inpari Unsoed 79 Agritan label ungu. Secara parsial faktor yang berpengaruh nyata terhadap motivasi petani terhadap pembelian benih Inpari Unsoed 79 Agritan label ungu adalah kemudahan mendapat benih dan lingkungan sosial petani. Sebanyak 43 petani responden di Desa Nyamplungsari menyatakan kesediannya untuk membayar benih Inpari Unsoed 79 Agritan label ungu dengan nilai rataan WTP sebesar Rp9.313,00. Kata Kunci: Motivasi, Willingness to Pay, Benih Inpari Unsoed 79 Agritan label ungu |
| Abstrak (Inggris) | Inpari Unsoed 79 Agritan purple label seed is a new high-yielding variety rice seed that can grow on saline land as is commonly found in Nyamplungsari Village, Petarukan Subdistrict, Pemalang Regency. The unavailability stock of Inpari Unsoed 79 Agritan purple label seeds in Nyamplungsari Village because have not been marketed since April 2017 until October 2018 causing farmers in Nyamplungsari Village to use its derivative. This study aims to (1) Determine the level of farmers motivation to purchase Inpari Unsoed 79 Agritan purple label seed in Nyamplungsari Village, Petarukan District, Pemalang Regency, (2) Knowing the factors that influence farmers’ motivation level for the purchase of Inpari Unsoed 79 Agritan purple label seed in Nyamplungsari Village, Petarukan Subdistrict, Pemalang Regency, and (3) Knowing farmers' willingness to pay for the purchase of Inpari Unsoed 79 Agritan purple label in Nyamplungsari Village, Petarukan District, Pemalang Regency. The data collection method used in this study is survey method. The study was conducted in Nyamplungsari Village, Petarukan Subdistrict, Pemalang Regency. Determination of the study location was done intentionally (purposive). The study was conducted in March 2019 until April 2019 with the aim of the study were the farmers of Nyamplungsari Village who have been planting rice using Inpari Unsoed 79 Agritan seed. Sampling method used in this study done by simple random sampling technique and obtained sample of 43 people. The results of the collection were tabulated and analyzed using descriptive methods, Likert Summated Ratings, Successive Interval methods, multiple linear regression analysis and Contingent Valuation Method. The results of the study showed that the motivation level of farmers in Nyamplungsari Village to purchase Inpari Unsoed 79 purple label seeds in general was classified as positive which pictured by its components such as product motives (positive) and patronage motives (positive). Internal and external factors in general influenced the motivation of the farmers of Nyamplungsari Village to purchase Inpari Unsoed 79 Agritan purple label seeds, in partial factors which significantly affected the motivation of farmers in purchase of Inpari Unsoed 79 Agritan purple label are were the ease of obtaining seeds and social environment of farmers. About 43 Nyamplungsari Village farmers agreed to purchase Inpari Unsoed 79 Agritan purple label seeds with average WTP score Rp9,313.00. Keywords: Motivation, Willingness to Pay, Inpari Unsoed 79 Agritan purple labeled seed |
| Kata Kunci | Kata Kunci: Motivasi, Willingness to Pay, Benih Inpari Unsoed 79 Agritan label ungu/ keywords: Motivation, Willingness to Pay, Inpari Unsoed 79 Agritan purple labeled seed |
| Nama Pembimbing 1 | Budi Dharmawan, S.P., M.Si., Ph.D. |
| Nama Pembimbing 2 | Ratna Satriani, S.P., M.Sc. |
| Tahun | 2019 |
| Jumlah Halaman | 16 |
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