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Kembali| NIM (Student Number) | C1B015110 |
|---|---|
| Nama Mahasiswa | ANASTASIA SAVITRI |
| Judul Artikel | ANALISIS PENGARUH TANGIBILITY, KUALITAS FILM, PERSEPSI HARGA, DAN LOKASI TERHADAP MINAT BELI ULANG DAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Studi pada penonton Rajawali Cinema Purwokerto) |
| Abstrak | Penelitian ini merupakan studi kasus pada penonton Bioskop Rajawali Purwokerto. Penelitian ini mengambil judul: “Pengaruh Tangibility, Kualitas Film, Persesi Harga, dan Lokasi terhadap Minat Beli Ulang dan Kepuasan Pelanggan sebagai Variabel Mediasi (Studi pada penonton Rajawali Cinema Purwokerto)”. Tujuan dilakukan penelitian ini untuk mengetahui serta menemukan bukti empiris pengaruh tangibility, kualitas film, persepsi harga, dan lokasi terhadap minat beli ulang dan kepuasan pelanggan sebagai variabel mediasi. Populasi dalam penelitian ini yaitu responden yang pernah menonton di Rajawali Cinema Purwokerto. Sampel dalam penelitian ini sebanyak 150 responden. Penentuan sampel menggunakan metode purposive sampling. Berdasarkan hasil penelitian penelitian dan analisis data menggunakkan Structural Equation Modelling (SEM) menunjukakkan bahwa: (1) Tangibility berpengaruh positif dan signifikan terhadap Minat Beli Ulang. (2) Kualitas Film berpengaruh positif terhadap Minat Beli Ulang. (3) Persepsi Harga berpengaruh positif terhadap Minat Beli Ulang. (4) Lokasi berpengaruh positif terhadap Minat Beli Ulang. (5) Kepuasan Pelanggan berpengaruh positif terhadap Minat Beli Ulang. (6) Kepuasan Pelanggan memediasi pengaruh tangibility terhadap Minat Beli Ulang. (7) Kepuasan Pelanggan tidak memediasi pengaruh Kualitas Film terhadap Minat Beli Ulang. (8) Kepuasan Memediasi pengaruh Persepsi Harga terhadap Minat Beli Ulang. (9) Kepuasan Pelanggan tidak memediasi pengaruh Lokasi terhadap Minat Beli Ulang. |
| Abstrak (Inggris) | This research is a case study in Rajawali Purwokerto cinema viewers. This study took the title: "The Effect of Tangibility, Film Quality, Price Percentage, and Location on Repurchase Interest and Customer Satisfaction as Mediation Variables (Study on Rajawali Cinema Purwokerto viewers)". The purpose of this research is to study also find empirical evidence of the influence of tangibility, film quality, price perception, and location on repurchase interest and customer satisfaction as mediating variables. The population in this study were respondents who had watched in the Rajawali Cinema Purwokerto. The sample in this study were to 150 respondents. Determination of the sample using purposive sampling method. Based on the results of research and data analysis using Structural Equation Modeling (SEM) shows that: (1) Tangibility has a positive and significant effect on Repurchase Interest. (2) Film quality is positively valued on Repurchase Interest. (3) Positive Price Perception on Repurchase Interest. (4) Positive location of Repurchase Interest. (5) Positive Customer Satisfaction with Repurchase Interest. (6) Customer Satisfaction mediates the effect of tangibility on Repurchase Interest. (7) Customer Satisfaction does not mediate the effect of Film Quality on Repurchase Interest. (8) Satisfaction Mediates the effect of Price Perception on Repurchase Interest. (9) Customer Satisfaction does not mediate Location orientation towards Repurchase Interest. |
| Kata Kunci | Kata Kunci: Tangibility, Kualitas Film, Persepsi Harga, Lokasi, Minat Beli Ulang, Kepuasan Pelanggan. |
| Nama Pembimbing 1 | Dra. Titi Nurfitri, MM. |
| Nama Pembimbing 2 | Dr. Siti Zulaikha W. S.E., M.Si. |
| Tahun | 2019 |
| Jumlah Halaman | 22 |
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