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Kembali| NIM (Student Number) | C1H015038 |
|---|---|
| Nama Mahasiswa | YOSUA GLORIA PRATAMA |
| Judul Artikel | The Influence of Social Factor and Personality Factor on Consumer Purchase Decision toward Counterfeit Sneakers Product |
| Abstrak | Penelitian ini dilakukan untuk menganalisis pengaruh kerentanan normatif, kolektivisme, kesadaran nilai, konsumsi status sosial, dan materialisme, terhadap keputusan pembelian produk sepatu palsu dengan sikap terhadap pemalsuan sebagai variabel mediasi. Responden penelitian ini sebanyak 195 orang di Purwokerto yang pernah membeli produk sepatu palsu. Berdasarkan hasil penelitian ini, diperoleh kesimpulan: 1) kerentanan normatif berpengaruh positif kepada sikap terhadap pemalsuan, 2) kolektivisme tidak berpengaruh terhadap sikap terhadap pemalsuan, 3) kesadaran nilai berpengaruh positif terhadap sikap terhadap pemalsuan, 4) konsumsi status sosial berpengaruh negatif terhadap sikap terhadap pemalsuan, 5) integritas berpengaruh negatif terhadap sikap terhadap pemalsuan, 6) materialisme tidak berpengaruh terhadap sikap terhadap pemalsuan, 7) sikap terhadap pemalsuan memiliki pengaruh positif terhadap keputusan pembelian |
| Abstrak (Inggris) | This research is performed to analyze the influence of normative susceptibility, collectivism, value consciousness, social status consumption, and materialism, toward purchase decisions of counterfeit sneakers product with attitude toward counterfeit as mediating variable. The respondents of this study as many 195 people in Purwokerto whoever purchase counterfeit sneakers prodcut. Based on the result of this research , it has come to the conclusion: 1) normative susceptibility has positive influence on attitude toward counterfeit, 2) collectivism has no influence on attitude toward counterfeit, 3) value consciousness has positive influence on attitude toward counterfeit, 4) social status consumption has negative influence on attitude toward counterfeit, 5) integrity has negaitve influence on attitude toward counterfeit, 6) materialism has no influence on attitude toward counterfeit, 7) attitude toward counterfeit has positive influence on purchase decisions |
| Kata Kunci | Normative Susceptibility, Collectivism, Value Consciousness, Social Status, Integrity, Materialism, , Attitude toward Counterfeit, Purchase Decision. |
| Nama Pembimbing 1 | Prof. Dr. Agus Suroso,MS |
| Nama Pembimbing 2 | Dr. Weni Novandari S.E, MM |
| Tahun | 2020 |
| Jumlah Halaman | 18 |
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